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We believe performance doesn't need to come at the expense of the planet. PrimaLoft engineers are relentlessly exploring how to innovate for the earth – from circular-enabled products made from recycled plastic, to renewable manufacturing technology that reduces carbon emissions, to materials designed to return to nature.

You won't feel these innovations. But the planet will.

Relentlessly Responsible™

The Process

Water bottles - chips - fiber

Primaloft Process

Step 1

Plastic bottles are salvaged from landfills

Step 2

The bottles are cleaned, shredded & melted into chips

Step 3

The chips are transformed into fibers

Since 2015,

Primaloft has saved more than

430 Million

plastic water bottles from entering landfills and oceans